When directing user to Google Play, the install referrer can be used for 100% tracking accuracy. Google Analytics uses the install referrer to tracking campaign performance as well. Learn how Google Analytics uses install referrer.
MobileAppTracking uses the install referrer as well. When MobileAppTracking redirects a user to a Google Play page, we append our Tracking ID in to the install referrer parameter as well.
This is an example of Google Play link where we've appended our tracking ID (tracking_id) into the referrer parameter:
When the user installs the Android mobile app, your app should be setup to allow our SDK to collect the install referrer value (com.android.vending.INSTALL_REFERRER). Please refer to the MAT Android SDK integration guide for more information.
The install referrer is the value of the "referrer" parameter that is appended on to the Google Play link. Since we append our Tracking ID in the referrer parameter, Google will allow us to collect this upon install via a receiver for the install referrer and thus attribution can be done at 100% accuracy.
Our Android SDK requires setting up a MobileAppTracker receiver in your Android manifest. Put this receiver inside your application tags.